Yes, when we say digital marketing we mean social media but not only. Digital Marketing is the direct communication with the public via email or text messages. Digital Marketing is the analysis of your site traffic and the audience behavioral analysis. Digital Marketing is the traffic creation to your site and the conversion of visitors into sales opportunities, customers, and evangelists of your brand. Digital Marketing is the creation of data-based articles to answer real audience questions. Digital Marketing is a podcast, a video on YouTube, or the management of a wine lovers community Group. Digital Marketing is the two-way communication with consumers, the opportunity to hear what is said about your wines, to learn what you are doing wrong, and correct it. Digital Marketing is the tool that gives a small winery the opportunity to look the big ones in the eyes. Digital Marketing is social media and everything else. Because now everything is digital.

Brand is the imprint of your vision on a name, a logo, a few messages and some labels. Your Brand is you. It is your vision and it’s as important as the wine you produce. The wine is made in the vineyard but is bought from the shelf. Before the juice reaches the glass, your brand is your only weapon.

In order to be an influencer, you have to have influence, and influence is a measurable size. We work with Media, people, groups, and organizations that can convey your message effectively. We filter users with fake followers, we measure the real impact of the Media, we notate your brand with positive messages and noble efforts. We build relationships and bonds using traditional and digital PR methods. We gather real positive reviews and amplify social proof and word of mouth.

You have stories to tell. Stories for wines. For friends that gathered around them. For couples who dreamed while raising glasses. For trips organized on the occasion of a bottle. You have one, two, three generations behind you. You just got started and it’s just as exciting. Stories with food. Stories without food. In a wine bar. In a cellar. In the supermarket. We have the people who will put the right words into these stories.

Advertising is the fertilizer of your marketing plan. Sorry but let organic farming practices stay in the vineyard. Advertising is not an expense. It is an investment. As long as it is done correctly. As long as you aim correctly. As long as you organize your plan properly. Otherwise, yes, it is an expense. Do not waste your money.

A website must have specific reasons for its existence and its design must serve them. Even if it is just an online directory, a simple corporate presentation. How easily do visitors find what they are looking for? Who are the visitors? Consumers or professionals? How do you convert them and what do you consider a conversion? How do the media find you? Is it easy enough? If you do a google search for your brand name, what is the first result? Is it your site? We know the answers. We have more answers than you have questions.

Videos that speak the language of the audience. Video for social media, for sales increase, for new market opening, for brand repositioning. Videos for young ages and videos for older ages. Video with high flights. Videos focusing on the earth. Video in the vineyards, in the winery, in sale points, and in wine bars. Video in Greek, English, Korean. But always, videos with specific goals and plans.