He started his career as an entrepreneur in the field of information technology in 2001, and since 2006, he has worked in the field of Digital Marketing, initially running his own Digital Agency. In 2015, he switched to the corporate side. He took over the position of Head of Digital Marketing in the largest digital group in Greece (DPG), where he won multiple awards for marketing actions both at the brand level and at the publisher level. From November 2019 to December 2023, he holds the position of Head of Marketing in a multinational technology company, leading an international team of young and experienced marketing professionals responsible for the implementation of a global marketing plan. Since January 2023, he has been the Head of Brand Marketing for an international Financial Technology company. 

He is the author of the wine blog Not An Expert, where he regularly writes about wine from the consumer’s point of view. He maintains an opinion column in the most prominent wine magazine in Greece, Oinohoos magazine.