Ένα οινοποιείο έχει κάνει καλή δουλειά στο brand του. Έχει όμορφες φωτογραφίες, ένα προσεγμένο website, έχει γράψει σωστά την ιστορία του, μιλά για τον τόπο, τις ποικιλίες, τους ανθρώπους και τον τρόπο που παράγονται τα κρασιά του. Όλα αυτά μπορούν να δουλεύουν πολύ καλά όταν ο άνθρωπος απέναντι είναι ο τελικός καταναλωτής. Μετά έρχεται μια […]
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